BOAT & FUN BERLIN and HISWA Amsterdam In-Water Boat Show join forces
Berlin/Amsterdam, 28 April 2016 – The popular Berlin and Amsterdam boat shows are forming a partnership, combining their strengths to attract even more international visitors.
The exchange of knowledge and contacts and the promotion of each other’s show form the basis of the partnership. The HISWA Amsterdam In-Water Boat Show, which this year runs from 30 August to 4 September, is the Netherlands’ only In-Water boat show.
“Dutch boats have a worldwide reputation for high quality,” says project manager Michelle Jonker. “The HISWA Amsterdam In-Water Boat Show is the only place to see most of the Dutch yacht builders in one place. The market in Germany is recovering, which is something we aim to tap into through the partnership. We can use the Berlin Boat Show’s knowledge of the German market to encourage their visitors to come to the HISWA Amsterdam In-Water Boat Show and vice versa, of course. By attracting more visitors together we can reach a larger international public than by acting individually.”
Boat & Fun in Berlin, the 2016 edition of which will be held from 24 to 27 November, has experienced enormous growth in recent years. “Berlin is becoming well known for its water sports facilities and the public is becoming increasingly familiar with our boat show,” says Boat & Fun’s project manager Daniel Barkowski. “We would like to invite Dutch guests to visit our show and to combine this with getting to know Berlin’s lovely sailing areas. We are very enthusiastic about the partnership with HISWA Amsterdam In-Water Boat Show. Together we can achieve more.”
The shows will expand their joint activities over the coming weeks and hope that their partnership will enhance cooperation with other international boat shows in the future.